Helen Rodrigues launches Alexandra Grecco

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We are thrilled to announce that this month sees the arrival of the fabulous new Alexandra Grecco bridal collection, available in Australia exclusively at the Helen Rodrigues boutique.

Featuring ethereal gowns for the less-traditional and boho brides, the beautiful line was created when the designer herself was looking for a gown in advance of her own wedding in 2013 and saw an opportunity to pair her aesthetic with high-quality fabrics and intricate hand-embroidery.

According to Alexandra Grecco, she’s very excited to be working with Helen Rodrigues to offer a broad range of their gowns to Australian brides.

"Inspiration for our gowns can come from the tiniest details, whether it be a scrap of antique lace or embroidery.  Sometimes I pull ideas from a painting or an architectural detail. Most of the time though, I just create something that I would want to wear. Inspiration for me changes, but what's constant is that each season I am focused on the collection having a feeling of being effortless yet elegant," says Alexandra.
 
"It is really important to me that our brides feel comfortable in their gown and that our pieces move with the women who wear them. We use a lot of really lovely silks and create some subtle, yet striking embroidery.  I'm a big fan of gowns with strong, clean lines, but always with some detail that makes it truly special," she adds.

The gowns in the Alexandra Grecco bridal collection range from $4,500 to $10,000. To be one of the first in Australia to view her exquisite line, simply book your appointment now at the Helen Rodrigues exclusive preview launch day on Saturday 11th of March. Bookings are $50 and include a glass of bubbles.

For more information on Alexandra Grecco please visit her website here or for enquires on the collection simply phone the Helen Rodrigues boutique on (02) 9904 5700.